The Brandmark design delivers a bold and contemporary brand identity across all linear, digital and social platforms. A strong bold logo, placed in the center of the screen, gives the brand power and self-confidence. The logo becomes an information medium through clever rotating animation. As a corner bug, the logo alternates with the show logos, and in the promo packshot with the program info. 

The logo was originally created and seen as a clock. We updated its role to a lively active play button, consistent with the digital age and mission of Current Time. The logo gets an active role as a human triggered Play button, always in the center and the foreground. It’s the link between the people and the channel. While Current Time is clearly a news and information network, it stands out from other news networks. The focus is the geographic diversity of the audience and the people working for Current Time. The people in the idents have this diversity. They are from Ukraine, Russia, Turkmenistan, Kasachstan, Sibiria, Afghanistan and Tatarstan and so on. 

Simplicity and clarity, but also playfulness is the trade mark of Current Time and is apparent through all media and elements. A functional corporate language with the emphasis on the content reflects the core values of the channel.

The bold, contemporary brand identity makes Current Time immediately present across all linear, digital and social platforms.