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We have worked with CGTN since 2013 on the on-air branding of the five foreign language channels and developed several global image campaigns.
CGTN – China Global Television Network (formerly CCTV News) is an international, multi-language media organization launched by CCTV and incorporated in China Media Group. It is headquartered in Beijing, China.
2013
CCTV News moves to their new headquarters
Rebrand of CCTV 9 Channel
![Timeline 1](files/projects/cgtn channel brand/timeline/timeline-1.png)
2016
CCTV News becomes CGTN
On-air design refresh with a new brand logo and shiny blue & gold look
![Timeline 1](files/projects/cgtn channel brand/timeline/timeline-2.png)
2018
New claim "See the difference" / Image
channel promo production and re-branding of the flagship programs
![Timeline 1](files/projects/cgtn channel brand/timeline/timeline-3.png)
2019
"Across & Everywhere" Channel promo production approaching CGTN
locations worldwide / Rebrand of the flagship programs and brand elements update
2021
Design of eight new show packages for CGTN´s different language channels: English, French, Russian, Spanish and Arabic.
Production of a further global image spot.
![Timeline 2021](files/projects/cgtn channel brand/timeline/timeline-4.png)
to be continued
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The news identity
The 2019 update on the established CGTN design sees bigger typography and adds new features, such as a left third area for more editorial possibilities. CGTN retains its distinctive look and color combination of blue and gold.
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Show logo bugs
The show names are still located in the show logo bug. Along with the rebranding of the programs, we also designed a number of new logos.
![](/assets/images/9/cgtn_showlogobugs-qxy9tdr96m8yg7m.png)
Maps and infographics
To increase the cross-platform consistency the whole on-screen design became a comprehensive facelift. It includes bolder text charts, flattened shapes and a set of new graphical charts. The template based design works across all the 5 languages. Over 300 single elements had to be adapted in favor of the new look.
![](/assets/images/c/cgtn_mapsinfograph_mix-xhb0k5gyhavgz42.jpg)
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Credits
Client: CGTN, China Global Television • Agency: Flint Skallen / Stefan Mueller • Created and produced by Perfect Accident • Creative Director: Martin Kett • Creative Team 2019: Martin Pedrini, Constanze Müller, Andrea Bednarz, Iris Pfennig